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Pop-ups are all the rage in NYC where every pedestrian has a solid .4 seconds to give you before they jump on the subway. Comedy Central knew that, but wanted to give New Yorkers a chance to pop a squat at a fabricated “SheWork”, a key location in one of Broad City’s final episodes - a place where anyone, including people who want to smoke at their desk, can do so in peace.
Not only that, but we wanted to play into the theme of networks throwing elegant and elaborate parties to gain votes for the Emmys (known as a time called “For Your Consideration”), and make the SheWork an Emmy Campaign Office, playing into what we think the characters Abbi and Illana might think was how you get Emmy votes. Hand out some flyers, give out some Clif Bars, call it a day.
The pop-up stunt was a great success, even with a quick downpour in the afternoon, and garnered tons of social media sharing, and loads of selfies with the girls themselves.
Check out the Variety article here!
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PROJECT MANAGEMENT INCLUDED:
- Location Scouting / Management
- Event Creative Management
- Prop Sourcing
- Fabrication Management
- City Permitting
- Event Staffing
- Load In/Out
- Client Correspondance