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Urban Decay wanted to do something MORE than just give out free samples at their first Beautycon. Playing off the idea that Urban Decay is there for you when you’re “on the go”, we purchased a real car, cut it in half, and took Beautycon guests on a roadtrip. Not only was the car a cool photo opp, but we created mini vignettes of a rest stop (full of purple candy and Urban Decay magazines), where we gave out those wildly sought-after samples.
Guests were thrilled to find out that beauty influencers @jackieaina and @iluvsarahii would stop by for a meet and greet with their fans on Day 1.
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PROJECT MANAGEMENT INCLUDED:
- Event Concept + Creative
- Venue (Javists Center) and Show (Beautycon Management)
- Photo Opp Vendor Management
- Union Labor House Management
- Security Management (for Influencers)
- Load In/Out
- CLIENT CORRESPONDANCE