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**winner of the 2017 Ex Award (by Event Marketer) for Best Use of Guerilla/Street Marketing**
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I’m not sure, but I’m pretty sure I’ll never work on a project with 50 yetis ever again.
Travel Channel was interested in a press-event worthy of a write up in time for the premier of their newest season of Expedition Unknown.
Capitalizing on the fact that you don’t really see Yetis everyday, never mind 50 of them at a time, we wrapped a double decker bus to transport them (and their seeing eye handlers) to four different parts of the New York City for the perfect social photo by New Yorkers and tourists alike. Being that it was still warm in September, we also decked out a coffee truck, giving away complimentary iced coffee in Union Square and Bryant Park. Last but most certainly not least, we did a live ice-carving sculpture of as-close-to-life-size Yeti that we could.
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PROJECT MANAGEMENT INCLUDED:
- Event Concept + Creative
- Costume/Prop Management
- Event Staffing
- Permit Management
- City Liaising
- Coffee Truck + Double Decker Bus Procurement + Management
- Ice Carver Procurement + Creative Management
- CLIENT CORRESPONDANCE