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TBS airs the iHeartRadio Music Awards every year, but wanted to go above just having their name on the step and repeat behind celebrities’ faces. Instead, they reached out and ask us to come up with a short, yet exciting moment the artists and celebs could interact with while walking down the red carpet.
Our answer to this was a three-part, short but sweet, experience.
Part One: A 360 degree photo opp, with half of the background being lyrics from the Song Of The Year nominees and half of their fans sitting across the red carpet in the bleachers.
Part Two: A interview space to create small content pieces for social.
Part Three: A musical experience where guests could touch different pedestals and create a song against a backing track.
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PROJECT MANAGEMENT INCLUDED:
- Event Concept + Creative
- AV Management
- Photo Opp and Custom Music Content Vendor Management
- Union Labor House Management
- Load In/Out
- CLIENT CORRESPONDANCE