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SXSW is the place to be for brands, and TBS knew they wanted to be there for their new show “Search Party”, but didn’t know what to do to not get lost in the shuffle among everything else! After watching the premiere, we came up with the idea of creating our own search party, looking for the lead of the show, all while giving SXSW attendees what they really needed (even if they didn’t think they did): WATER.
Playing off the concept of the Missing ads on milk cartons in the 1980s, we partnered with Boxed Water to create our own “missing” water cartons - all pointing guests to the premier happening at the Vimeo Theater during SXSW (guess what: every seat was full, with overflow even standing in the back!)
We partnered with some of the Official SXSW parties to deliver the boxed water to party attendees, getting the Search Party name in the hands of over 3,000 guests.
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PROJECT MANAGEMENT INCLUDED:
- Event Concept + Creative
- Sponsor Management (Boxed Water + SXSW Official Parties)
- Fulfillment Management
- Event STAFFING
- Schedule Management
- CLIENT CORRESPONDANCE