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Coachella was the perfect place for Neutrogena to showcase their growing (and glowing) HydroBoost line, but instead of setting up a pop-up tent on the polo fields, we opted for a pre-Coachella party with 10 social media influencers, a few days before the weekend itself, to help the girl’s get their skin hydrated for the dry days to come.
The girls rode in style in vintage 70s convertibles from their swanky hotel to the house, and spent the day being pampered with lymphatic massage, getting to take underwater photos, and creating the social content Neutrogena hoped for!
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PROJECT MANAGEMENT INCLUDED:
- Venue Scouting / Management
- Event Creative Management
- Hotel Management
- AV Management
- Fabrication Management
- Catering Management
- Talent Management/Flow
- City Permitting
- Vendor Sourcing and Management (Lymphatic Massage, Aqualillies, Facials, Underwater Photographer)
- Event Staffing
- Load In/Out
- Client Correspondance
- Sponsor Correspondance